Home - Doug Schmeltzer

Innovative and results-driven Marketing Director with over a decade of experience blending creative vision with business strategy to drive revenue growth and elevate brand positioning. At Sally Beauty, led transformative campaigns that achieved double-digit sales growth and optimized budgets by 15%. Proficient in managing end-to-end marketing initiatives, enhancing project efficiency, and elevating production quality across high-profile projects. Adept at rolling up sleeves to collaborate hands-on with teams, ensuring successful execution of creative and strategic projects. Seeking to leverage expertise in a dynamic and innovative company in Dallas.

I am honored to recommend Doug Schmeltzer. Doug and I spent the last year at Sally Beauty Holdings where he reported to me running the CosmoProf portion of the business. In this B2B role he has shown himself to develop a strategy for go to market and then develop a tactical plan with his many partners. Doug has been instrumental in developing new and creative ways to partner and negotiate with many partners to further highlight their brand and supplement their GTM vision with new and cost-effective ways. He has proven how even small changes and thought-out signage and advertising tactics, no matter the size, can be extremely effective in bringing a product to market. I am confident that Doug would be an amazing fit for your company. His experience and leadership prove him to be a well-versed leader to handle any situation. His ability to adapt to changing markets and teams allow him to maintain high employee satisfaction and deliver on business goals.

Matt Franzen Kansas City, MO

I highly recommend Doug for several roles he has while I worked for Sally Beauty Supply. When he was initially hired as Senior Project Manager, he not only served as a great leader using Adobe Workfront but was a wonderful mentor. In contrast, I served as a project manager under him. He taught me shortcuts and different ways of managing projects, which helped me gain more knowledge in project management. Later he moved to Director of Marketing, where he again shared his knowledge of print production and worked with him while I was also the Production Design Manager. We made a great team producing on-time print materials for our printer. We helped work with outside vendors with pre-flighting and delivery of appropriate art to us to share with our stakeholders with Sally Beauty Supply. I strongly recommend him for both roles and know he brings much knowledge to any interested company.

Carey Greenfield Dallas, TX

Doug leads by example in his professionalism and quality of work. He willingly sacrifices his own time to help those who are in need of his knowledge and experience in production work, mechanicals, printing, and leadership. As one of his direct reports, Doug was a great mentor who helped me build tools to do my job more confidently and advance my career. His attention to detail, organizational habits, and work ethic set a high standard for his team and the company's goals.

Gabe Sojka Minneapolis, TX

I've had the pleasure of working with Doug over the past year+ at Latitude. Doug brings a wealth of experience and expertise in the print and digital world of studio design/production. He is consistently problem-solving from all angles and brings actionable solutions to the table proactively. Doug excels at both being in the work and leading a team. His can-do attitude would be an asset to any organization. I highly recommend him!

Mary Pastika Minneapolis, MN

I enjoyed working with Doug at SBH. I reported directly to him for almost a year before transitioning to a higher role. Doug is characterized by humility and thoughtful decisions. He cares about his work and makes every effort to support company initiatives and the people around him. He will excel in any role. However his talents would be best used in a high level role where he can manage others towards what is best for your company.

Bill Barber Dallas, TX

Store Takeovers to Fleet Rollouts

POP Design and Execution

Creating playbooks and brand standards to make sure your ethos is intact.

Welcome to my Portfolio

Strategic & Data Analytics

Retail Take Over

Social Media

In-Store Signage

Photo Retouching

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About Me

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Revenue Growth

Budget Optimization

Leadership

Brand Development

Data-Driven Decision

Technical Proficiency

Endorsements

Companies I Have Supported