Doug Schmeltzer
I'm a seasoned marketing professional with over a decade of experience driving significant revenue growth and spearheading innovative branding strategies. Based in Flower Mound, Texas, I have built a robust career marked by strategic thinking, creative problem-solving, and a relentless drive for excellence.
In my most recent role as the Director of Marketing at Sally Beauty, I implemented comprehensive B2B and B2C strategies that led to a remarkable 10% sales increase in Q1 FY24. My adeptness at optimizing budgets resulted in a 15% reduction in marketing costs while maintaining high-impact campaigns. Notably, my 'Strawberry Leopard' campaign captured market interest, boosting sales by 12%, and my overhaul of the loyalty program contributed to a significant $2 million sales increase.
Prior to my tenure at Sally Beauty, I excelled as a Senior Creative Project Manager, improving project management efficiency by 12% and enhancing project delivery by 50%. At RAZR, I directed successful marketing initiatives for Medtronic, significantly enhancing the brand's market presence.
My career also includes impactful roles at Latitude and ICF Next, where I led campaigns that increased sales and engagement, improved production quality, and optimized costs. My strategic leadership and innovative approach have consistently driven brand growth and market leadership.
With a Bachelor of Fine Arts in Advertising Design from the Minneapolis College of Art and Design and certifications in Lean Six Sigma and the Theory of Constraints, I combine a solid educational foundation with practical expertise. My involvement as a member of the Dunwoody College of Technology Program Advisory Committee and my guest lectures on marketing best practices further highlight my commitment to advancing the field.
I am now seeking new opportunities in the Dallas marketing sector, looking to bring my expertise to a collaborative and innovative company that values its people and promotes a healthy culture. With my proven track record of success, I am poised to make a significant impact in my next role.
